The feel-good gym. Energetic identity, membership website and a social presence that stands out.
The challenge
Dopamine Gym wanted to be 'the feel-good gym': a place people look forward to, not a chore. The brand had to carry that energy from the wall to the website to Instagram.
What we did
Our approach
- 01
A brand named for a feeling
An energetic pink identity built around the idea of feeling good, not punishing workouts.
- 02
In the space
An illuminated logo wall, merchandise and signage that make the gym itself part of the brand.
- 03
A membership website
A website focused on memberships, the space and how to get started.
- 04
Social that stands out
A social presence in the same voice, built to be shared by members.
What we built
- Brand identity
- Signage & merchandise
- Membership website
- Social media
- Marketing
Platform: Responsive website
Where it stands
Dopamine Gym launched with a distinctive identity across the gym, its merchandise, its website and its social channels.
Dopamine Gym in the wild
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