A ride-hailing service built from zero: identity, conversion-led website and growth plan.
The challenge
VroomCabs is a ride-hailing service built from zero. It needed an identity people would trust on the road and a website that turned visitors into bookings.
What we did
Our approach
- 01
An identity for the road
A bright yellow identity designed for vehicle livery, airport pickups and a phone screen.
- 02
A conversion-led website
Booking, services and trust signals arranged so riders can book quickly.
- 03
A growth plan
A marketing strategy for the launch, from search to social.
What we built
- Brand identity
- Vehicle livery
- Website design
- Booking flow
- Marketing strategy
Platform: Responsive website · Booking integration
Where it stands
VroomCabs launched with a recognisable identity on its vehicles and a website built around booking.
Brand world
VroomCabs in the wild
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