Free music distribution for independent Indian artists: JioSaavn, Spotify, Apple Music and 150+ platforms in 72 hours.
The challenge
Western Beats distributes music for independent Indian artists to JioSaavn, Spotify, Apple Music and 150+ platforms. In a category full of look-alike distributors, it needed a brand that felt credible to artists and big enough to stand beside major labels.
What we did
Our approach
- 01
Where independent meets major
We built the positioning around one line, 'Where Independent Meets Major', which carries through the identity, the website and the campaigns.
- 02
An identity with energy
A bold blue identity and a typographic system that works on streaming artwork, billboards, bus shelters and social posts.
- 03
A website that converts artists
Clear services, a simple how-it-works journey, platform logos and partner credibility up front, with sign-up one tap away.
- 04
Campaigns and content
Social and outdoor creative from the same system, so every touchpoint feels like the same company.
What we built
- Positioning & messaging
- Brand identity
- Website design & build
- Service and how-it-works pages
- Social media & content
- Outdoor campaign creative
Platform: Custom website · Responsive design · SEO content structure
Where it stands
Western Beats presents itself as a full-service music company with a consistent brand from its website to street-level campaigns, and a clear path for artists to start distributing.
Western Beats in the wild
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