Premium Indian ethnic wear: A-line kurtis, co-ord sets and office wear rooted in tradition. A calm, crafted brand and a storefront built to sell.
The challenge
Anantara sells premium Indian ethnic wear: A-line kurtis, co-ord sets and office wear. The brand needed to feel crafted and calm, and the store had to make browsing and buying easy for retail customers and wholesale buyers alike.
What we did
Our approach
- 01
A quiet, crafted identity
A gold lotus mark and a soft, natural palette that let the clothes lead, carried through packaging, bags and the website.
- 02
A storefront built to sell
New arrivals and top sellers up front, quick add to cart, and categories by style, so shoppers find what they want in a few taps.
- 03
Retail and wholesale in one place
A dedicated wholesale enquiry path sits alongside the retail store, so both audiences are served without confusing either.
- 04
Trust at every step
Customer reviews, clear return and exchange policies and visible contact details reassure first-time buyers.
What we built
- Brand identity
- Packaging & bags
- E-commerce website
- Collections & categories
- Wholesale enquiry flow
- Reviews & newsletter
Platform: E-commerce platform · Responsive storefront · Payment integration
Where it stands
Anantara sells online through a branded store with retail collections and a wholesale channel, backed by an identity that carries from the website to the parcel.
Anantara in the wild
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