Identity, packaging and online stores for fashion, couture and luxury labels, designed to feel premium and built to sell.
Start a projectQuick answerThe BrandBerry designs brand identities and builds e-commerce websites for fashion, couture and luxury labels: Shopify and custom storefronts, collections and lookbooks, packaging, and campaigns. Our fashion work includes Anantara, Bora Honey's, Ragavi, Picco, Rouhab and Vallengud, and we work with brands in the USA, the UAE and worldwide.
Templates flatten brands
A generic theme makes a couture label look like every other store. The store should feel like the brand's own space.
Product pages do the selling
Great photography, fit and fabric details, size guidance and styling suggestions answer questions before they become returns.
Mobile is the shop floor
Most fashion traffic comes from Instagram on a phone. The path from post to checkout has to be fast and familiar.
The unboxing is the ad
Packaging, tags and inserts are what customers photograph and share. They should match the website exactly.
Built for growth
- 01
Brand identity
Logos, monograms, palettes and typography for fashion and luxury labels.
- 02
Shopify stores
Custom themes, collections, filters, size guides and fast checkout.
- 03
Headless & custom commerce
Next.js storefronts for brands that need a bespoke experience at scale.
- 04
Packaging & tags
Boxes, bags, swing tags and inserts designed with the store.
- 05
Lookbooks & campaigns
Campaign pages, lookbooks and social creative for launches and seasons.
- 06
Wholesale & bespoke
B2B enquiry flows, bespoke and made-to-measure requests.
Shipped and live
The right tools
Web
- React
- Next.js
- Vue
- Nuxt
- Angular
- Svelte
- Astro
- TypeScript
Commerce & CMS
- Shopify
- WooCommerce
- Magento
- WordPress
- Webflow
- Sanity
- Strapi
- Contentful
Cloud & DevOps
- AWS
- Google Cloud
- Azure
- Vercel
- Docker
- Kubernetes
- CI/CD
Who we build for
- Ethnic & occasion wear
- Couture & bridal
- Ready-to-wear
- Menswear
- Accessories & jewellery
- D2C fashion startups
Four steps, no surprises
- 01
Discover & define
We study your business, audience, competitors and market before anything gets designed.
Week 1 - 02
Position & strategise
We find the space only your brand can own and map the messaging, visuals and channels to claim it.
Week 1 to 2 - 03
Design & build
Logos, brand systems, websites, software and campaigns, made to look premium and perform harder.
Week 2 to 5 - 04
Launch & grow
We launch with you, optimise with data and stay until the results are undeniable.
Ongoing
Fashion e-commerce development: questions
01Do you build on Shopify or custom?
Both. Most fashion brands launch fastest on Shopify with a custom theme. Brands with complex catalogues, multiple markets or a highly bespoke experience may need a headless or custom build.
02Can you design the brand and the store together?
Yes, and it works best that way. Identity, packaging and the store are designed as one system, so the brand feels the same online and in the parcel.
03How long does a fashion e-commerce website take?
A custom Shopify store usually takes 4 to 8 weeks; a headless or custom build takes longer depending on scope.
04Who owns the product, code and designs?
You do. We sign an NDA before discovery, and all source code, design files, domains and app store or cloud accounts are set up in your name, with full IP assigned to you.
05Do you work with companies in the USA and the UAE?
Yes. We work remotely with clients worldwide, with most of our work for companies in the USA and the UAE. Calls happen in your business hours, with a demo at the end of every two-week sprint.