A men's fashion brand offering ethnic, formal and casual wear and accessories, with both online and physical retail stores.
The challenge
Vallengud offers men's ethnic, formal and casual wear and accessories, online and in physical stores. The brand had to feel consistent across the website, the stores and the packaging.
What we did
Our approach
- 01
A refined menswear identity
A charcoal and silver palette with a V monogram, designed for garment boxes, store signage and screens.
- 02
Shop by occasion
Ethnic, formal, casual and eyewear categories make a broad range easy to navigate.
- 03
Online meets in-store
A store locator and store pages connect the website to the physical retail experience.
- 04
Trust and service
Clear shipping, returns and support information throughout the store.
What we built
- Brand identity & monogram
- Retail branding
- Shopify store design
- Category structure
- Store locator
- Packaging
Platform: Shopify · Responsive storefront
Where it stands
Vallengud sells online and in stores under one identity, with a store that connects shoppers to its physical retail locations.
Vallengud in the wild
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