Women's ethnic fashion: kurta sets, co-ord sets and traditional wear with a contemporary twist.
The challenge
Rouhab sells women's co-ord sets, dresses and ethnic wear with a contemporary twist. The store needed to feel light and fresh, and make new drops easy to discover.
What we did
Our approach
- 01
A soft, contemporary identity
An emblem-led identity and a warm palette that suit both traditional and holiday wear.
- 02
Product pages that sell
Rich descriptions of fit, fabric and styling suggestions answer questions before they become returns.
- 03
Easy discovery
New arrivals, collections and popular products are always one tap away on mobile.
What we built
- Brand identity
- Shopify store design
- Collections & navigation
- Product page templates
- Packaging
Platform: Shopify · Responsive storefront
Where it stands
Rouhab sells its collections through a Shopify store with clear navigation and product pages that help shoppers choose with confidence.
Rouhab in the wild
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