Jai Malhotra, Founder & Creative Director

Jai Malhotra is the founder and creative director of The BrandBerry, a global branding and design studio based in India and serving clients worldwide. He leads every engagement directly, from initial positioning and brand strategy through visual identity design, website architecture and performance marketing.

Under Jai's direction, The BrandBerry has delivered brand identities and growth infrastructure for founders across industries including law, fashion, electric vehicle technology, SaaS, fitness, e-commerce, transportation and real estate. Notable work includes Legal Luxe, EVTechnicia, Ocavior, Dopamine Gym and Ragavi.

Approach

Jai's approach is strategy-first. Every brand identity project starts with research into market positioning, audience psychology and competitive differentiation before a single pixel is designed. The goal is not decoration but brand infrastructure that compounds in value and can be measured in real business metrics: price tolerance, customer lifetime value, branded search volume and referral rate.

He believes branding is the single most underrated growth lever available to founders, and that most brands fail to rank on Google not because of SEO mistakes but because they skipped the positioning work that makes the brand worth ranking in the first place.

Areas of expertise

Brand strategy and positioning
Visual identity systems and logo design
Typography, colour theory and design systems
Website architecture, UX and conversion-focused design
Shopify and custom e-commerce development
Content strategy and SEO-driven brand content
Creative direction across print, digital and packaging

Published writing

Contact Jai

Every enquiry goes directly to Jai. Email hello@thebrandberry.com, call +91 92895 10662, or book a free strategy call.